On the record.
The memos, essays and tools, newest first. The memos are published on Substack, at noostrategy.substack.com, where you can subscribe.
Everything so far.
- Back 2 BackThe first memo under the Noostrategy name, on how 417 played its strategy live.Memo
- Living StrategyA manifesto for strategy as an agentic, adaptive, living system.Essay
- Digital Physics of MarketsFrom bell curve to power law to vibe match.Essay
- AI in StrategyWhere the machine ends and the strategist begins.Essay
- Strategy RoastEight questions, no flattery, one read.Tool
- The Abductive AdvantageWhy strategy belongs to human-AI assemblages.Essay
- The Manifold StrategyMaking sense of culture, media, and AI in continuous space.Essay
- McKinsey Meets BerghainWhy strategy in 2026 needs two languages.Essay